Kenneth Brayden Matthews went to photography school at the Herberger School of fine arts at ASU subsequently graduating magna cum laude with a B.F.A. degree in 2004. During that period he got his first big break while in college, because one of the makeup artists he worked on some test shoots with also worked for one of the biggest most prestigious salons in the Phoenix Scottsdale area. They were looking for someone who has good photoshop skills along with photography skills to help them create an editorial entry for the biggest hair awards event in the country, the North American Hair Awards, or better known as just NAHA. He rented huge soft boxes, and lighting from the local camera store, and was in business. The exciting thing about this first commercial job is that the images were picked out of thousands of entries to make the final 3 in the category it was in. Unfortunately they didn’t win, but it was still a win for KBM because it planted the seed of a long career ahead for him. The next big break came when world Renown photographer Rick Rusing hired KBM to help him composite some of the big ad campaigns he had going for some major car companies. KBM got a firsthand look at a large scale photography business, and how to create high level photographs. Rick went beyond just showing him the ropes of the technical world of photography, and helped open him up to the deeper world of building yourself into a true power in any Endeavour you take on. It was a mentorship like no other, one of the most memorable things he had him do was he built his first vision board, and to this day he still builds vision boards to help him forecast the direction he wants to take his work, and even does it with his bigger clients. He learned what a 7 word power statement was, and through a lot of trial and error he wrote one. He also advised him on how he should go about succeeding in the LA market before KBM made the big move later that year in 2005.
When he first moved to the Los Angeles area it wasn’t easy at first, he was born in the San Fernando Valley area and lived there as a kid, and again he spent some time in the LA area when he worked for 20th Century Fox during his college years, but he didn’t really have much of a client base from the previous time he spent in Southern California. His uncle worked in the Woodland Hill area as a commercial real-estate broker, and took advantage of KBM skills by having his shoot for their corporate office, and the members of that office. At the time KBM didn’t realize the value of what he was doing, because at heart he is truly an artist, however every artist needs to pay the bills, and people in the business community especially in Los Angeles not only need to set them selves apart from their competition creatively, but have the budgets to do that. Through a referral from a friend he found an established fashion designer that was willing to give him a chance, and commissioned him to do his first big look book and catalog. From there he slowly built his photography business, working on over a thousand projects through the years, but the LA market has a variety of different industries that require consistent photography work. He started to branch off into different areas like talent and music, and the clients he worked with liked the creative approach that he took from his experience as a beauty and fashion photographer. They realized when you have that eye for amazing lighting, that can be utilized in many different ways, and KBM has a sharpened eye and the long history of combining that with the technical aspects of finding that right balance of lighting to be able to meet the needs of a photography market that is a lot more knowledgeable than ever before on what makes a great photograph that will help expand their endeavors.
As the years have gone by KBM has continued to build his skill set, and every day KBM is thankful that he is able to work in the photography industry. The difference between KBM and your run of the mill LA photographers, is he is very versatile. A lot of them are to focused on the basic headshot, or are on the other side of the spectrum and are so artistic and editorial that they cannot even capture a decent headshot, and shut down if you ask them to do anything outside that structure of photography that they are used to. KBM is able to capture that base essence of a person, but also go beyond that, if say the person expand their career further and needs something with more three dimensionality and creativity for different marketing opportunities that might come up for them in their careers. Or say a fashion designer has hired him to shoot their catalog, but they also need a clean well edited portrait shot for their marketing. Also it works for large companies, that have to shrinking budgets, and need to get more out of a shoot than they used to. Back in the day they would spend all day trying to get one good shot with usually a photographer that just has a name or a family name and doesn’t have a fine tuned eye like KBM has developed through the years of needing to be one step ahead in a hyper competitive market as LA is. Feel free contacting us any time from 9am to 9pm 7 days a week:
5x Grammy Multi Platinum Producer